(6110) Three Mega-Watt Chief Marketing Officers Talk 2025 Engagement

Friday, October 18, 2024

3:30 PM – 4:30 PM CT

Location: La Nouvelle Ballroom, Convention Center

CE: 1

Fee: Included with SmilePass

Moderator(s)

Trudy-Ann Frazer, DDS (she/her/hers)

Dr
Pediatric Dentistry at Vinings
Mableton, Georgia, United States

Speaker(s)

Ali Hyatt (she/her/hers)

Chief Customer Experience and Marketing Officer
Henry Schein One
Wayland, Massachusetts, United States
Amy Mendoza, MBA (she/her/hers)

Chief Marketing Officer Women in DSO
Women in DSO® <> Vyne Dental
San Antonio, Texas, United States
Stephanie Moritz

Chief Customer Innovation Officer
American Dental Association
Naperville, Illinois, United States

Disclosure(s):

Ali Hyatt: No financial relationships to disclose

Amy Mendoza, MBA: No financial relationships to disclose

Stephanie Moritz, Stephanie Moritz: No financial relationships to disclose

Embark on a transformative journey into the dynamic world of marketing strategy with three chief marketing officers who propelled their organizations to unprecedented heights. You will hear the insights of these industry trailblazers, who will unveil the secrets behind their successful marketing strategies for 2025 and how to implement in your practice. Through real-world campaign studies, interactive discussions and cutting-edge marketing theories, this presentation empowers you with the knowledge and skills needed to navigate the evolving marketing landscape.

Learning Objectives:

Gain a deep understanding of the strategic marketing vision
Examine the execution of successful campaigns
Assess the importance of adaptability and agility